TraceVerified is a leading provider of solutions and traceability services in Vietnam. It is being funded from GCF (Denmark) and Dr. Heiner Lehr, an international expert on electronic traceability in Europe, in 2011 Traceverified developed a software to provide electronic traceability solutions and services. The project was initiated by Agre’re’ Nguyen Thi Hong Minh, who is vice minister of fisherie s Department, founder and first Chairman of the Vietnam Association of Seafood Producers and Exporters (VASEP).
TraceVerified was born with the purpose of linking information between producers and buyers to show clear information about Vietnamese food. By 2016, TraceVerified Solution and traceability Services Joint Stock Company was officially established.
TraceVerified’s solution is admitted by the international community and used by the Food and Agriculture Organization of the United Nations (FAO) as the unique representative from Vietnam in the typical reports on traceability solutions. The solution was used by the Department of Agriculture, Rural Development and the Department of Science and Technology to support cooperatives and enterprises in the area to implement traceability of agricultural products.
Tracevrified traceability solution has been used by many leading businesses in retailing, producing agricultural products for the domestic market and export such as VinEco, BigC, CoopMart, Nhatrang Seafood, Organica …
Traceability as defined by Codex Alimentarius is the ability to track and identify a unit of product through every stage of the manufacturing, processing and distribution process.
The Global Competitiveness Facility is a Danish non-governmental organization that assists developing countries in strengthening export competitiveness. In 2011, GCF officially sponsored for TraceVerified to develop traceability software to support seafood export enterprises.
Dr. Heiner Lehr is an international expert on traceability for the European Council and many other countries such as Malaysia (palm oil), Thailand (grapefruit), Indonesia (shrimp), see information about Dr. Heiner:
Agre’re’ Nguyen Thi Hong Minh and the TraceVerified project are mentioned by many domestic and international magazines, typically the Forber article with the online version here:
https://www.forbes.com/sites/irisleung/2016/08/30/this-foodtech-startup-wants-to-bring-more-transparency-to-vietnam/#57f13828476f
TraceVerified is one of two Vietnam representative solutions participating in SLUSH Helsinki 2015. TraceVerified is the only Vietnamese start-up reported at Innovation Roadshow organized by the Ministry of Science & Technology and the US Embassy in 2016. TraceVerified was Introduced by UNESCAP as a typical IT application for the Asia-Pacific agriculture sector.
See more typical reports of TraceVerified traceability solutions from pages 41 to 52 in the “E-agriculture in action” document published by FAO in 2017, the online version is available at http://www.fao.org/3/a-i6972e.pdf
Department of Agriculture and Rural Development of the City assigns the Center of Agricultural Support and the Plant Protection Department of the city to deploy pilot support for Phu Loc and Phuoc An Cooperatives in Ho Chi Minh City to implement the traceability products such as vegetables, tubers, fruits.