B2B Growth, Content & Marketing Data Builder

1. About TraceVerified

TraceVerified is a Vietnamese technology company founded in 2016, developing digital solutions for traceability and trusted supply chain data.

Our core product, TraceChain, is a modular supply chain data infrastructure that helps businesses connect and manage information across suppliers, manufacturers, logistics providers, distributors and other supply chain partners.

We work with businesses, international organisations and universities to support more transparent, responsible and data-driven supply chains.

We are looking for a curious, hands-on and growth-oriented person to help us develop our B2B marketing operations, content channels and performance data system.

2. About the Role

We are looking for a B2B Growth, Content & Marketing Data Builder who can combine content creation, digital channel management, data collection and practical growth experimentation.

This is a hybrid role for someone who enjoys both creative work and structured data. You will help build a repeatable marketing system that connects content production, audience engagement, channel performance and potential business opportunities.

You will work directly with the founder and the TraceVerified team to communicate complex topics such as supply chain traceability, food production, sustainability and digital infrastructure in clear and engaging ways.

This is not simply a social media posting role. We are looking for someone who can create content, organise marketing activities, measure results and use insights to improve our B2B communication.

3. Key Responsibilities

A. Content Creation & Digital Channel Management

• Develop and maintain a content calendar for Facebook, LinkedIn, the TraceVerified website and YouTube.
• Create and adapt content for different audiences and digital platforms.
• Support the development of LinkedIn posts, Facebook content, website articles, case studies and short videos.
• Repurpose core content into multiple formats and channels.
• Coordinate with the founder and team to collect project stories, product information, customer insights and content ideas.
• Maintain a publishing tracker and ensure agreed content is delivered on time.
• Support the development of content that builds brand awareness, credibility and relevant B2B engagement.

B. Marketing Channel Dashboard & Data Management

Build and maintain a practical marketing channel dashboard to track and understand TraceChain’s digital marketing performance.

Responsibilities include:

• Develop a central dashboard covering Facebook, LinkedIn, website and YouTube.
• Collect and organise channel performance data on a consistent basis.
• Track relevant metrics such as reach, impressions, engagement, clicks, website traffic, video views and inquiries.
• Maintain a content inventory, including publication date, channel, topic, format and performance.
• Use tools such as Google Sheets, Looker Studio, Notion or other suitable platforms.
• Prepare weekly or monthly performance summaries.
• Identify trends, content opportunities and areas for improvement.

The objective is not just to collect numbers. It is to understand which content reaches relevant B2B audiences and contributes to meaningful business opportunities.

C. B2B Growth & Audience Development

• Research potential customer segments and professional audiences relevant to TraceChain.
• Explore content opportunities related to food and beverage, agriculture, manufacturing, sustainability and supply chain management.
• Identify topics and conversations relevant to business owners, QA/QC teams, supply chain professionals and sustainability managers.
• Support the tracking of inquiries, leads and potential business opportunities generated through digital channels.
• Explore ways to improve audience engagement and content distribution.
• Propose and document small marketing experiments.
• Work with the founder to connect marketing activities with business development priorities.

D. AI-Assisted Marketing & Workflow Improvement

• Use AI tools to support research, content development, brainstorming and data organisation.
• Explore efficient workflows for content production, reporting and campaign management.
• Experiment with AI-assisted content repurposing and performance analysis.
• Review AI-generated outputs for accuracy, relevance, brand voice and business suitability.
• Document useful tools and workflows that can be adopted by the team.

4. Core Objectives & Expected Outcomes

During the initial collaboration period, the successful candidate will be expected to help establish the following:

4.1. A working marketing channel dashboard

A clear and regularly updated dashboard that provides visibility into:

• Content published across key channels.
• Channel-level performance.
• Audience engagement.
• Website and video performance.
• Content-related inquiries and lead sources, where measurable.

4.2. A consistent content operation

• A structured content calendar.
• A repeatable process for collecting content ideas and source materials.
• Regular publishing across agreed channels.
• Content adapted to the needs of B2B audiences.

4.3. A data-informed growth process

• Regular reporting of relevant performance indicators.
• Identification of content topics and formats worth testing.
• Documentation of marketing experiments and their results.
• Practical recommendations for improving audience reach and business relevance.

Success will be assessed based on the quality and consistency of execution, usefulness of insights, and progress toward agreed objectives—not solely on the number of posts or views.

5. Expected Deliverables

Deliverables will be agreed according to the monthly working scope and available hours.

Area	Deliverables
Channel dashboard	Central dashboard covering key digital channels
Content calendar	Planned and updated publishing schedule
Facebook & LinkedIn	Regular content creation and channel management
Website	Articles, case studies or product-related content
YouTube	Selected video projects or short-form video assets
Data collection	Consistent channel and content performance records
Reporting	Weekly or monthly marketing performance summaries
Growth experiments	Documented tests, findings and recommendations

The exact content volume, reporting frequency and performance targets will be defined together after the initial onboarding period.

6. Required Skills & Qualifications

Essential Skills

• Familiarity with Facebook and LinkedIn content creation and management.
• Basic understanding of digital marketing and social media analytics.
• Ability to organise information and data using Google Sheets or similar tools.
• Good written communication in Vietnamese and the ability to work with English content.
• Interest in B2B marketing, technology, startups or sustainability.
• Ability to learn independently and meet agreed deadlines.
• Willingness to use AI tools in everyday marketing work.
• Ability to work with both creative tasks and structured data.

Preferred Skills

• Experience managing a professional social media page or personal content account.
• Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite or LinkedIn Analytics.
• Experience with Canva, CapCut or similar content production tools.
• Basic knowledge of SEO, content marketing or B2B lead generation.
• Experience building dashboards or working with marketing data.
• Ability to write and edit English content.
• Interest in agriculture, food systems, traceability or supply chain technology.

We do not expect you to be an expert in every tool. We value curiosity, practical execution, ownership and the ability to learn quickly.

7. Working Arrangement & Compensation

Working Model

• Part-time, approximately 10–15 hours per week.
• Hybrid working arrangement in Ho Chi Minh City.
• Remote work combined with agreed in-person meetings or coordination when useful.
• Flexible scheduling, provided agreed deliverables and communication commitments are met.
• Direct collaboration with the founder and TraceVerified team.

Compensation

VND 5,000,000–8,000,000 per month, depending on experience, skills, working scope and agreed deliverables. The final compensation and working arrangement will be discussed during the selection process.

The initial collaboration may include a defined onboarding or trial period with agreed deliverables. Any paid practical task will have its scope and compensation confirmed in advance.

8. What You Will Gain

• Practical experience working with a real B2B technology startup.
• Direct exposure to product positioning, marketing and business development.
• Experience building marketing dashboards and content performance systems.
• A portfolio of published content, campaigns and marketing projects.
• Exposure to international projects and supply chain technology.
• Opportunities to use AI in practical marketing workflows.
• The opportunity to propose ideas, test them and learn from real results.
• Direct collaboration with the founder and the wider TraceVerified team.

9. Who Would Be a Good Fit?

You may be a good fit if you:

• Are a university student, recent graduate or early-career professional.
• Enjoy creating content but also like organising information and analysing results.
• Want to understand how B2B businesses build trust and attract customers.
• Are curious about how technology can solve real business problems.
• Can turn a complex idea into a clear and engaging story.
• Are proactive, reliable and willing to take responsibility for your work.
• Want to build a portfolio through meaningful, real-world projects.

You do not need a perfect CV. Show us what you can create, how you think and how you learn.

10. How to Apply

Please send the following:

1. A short introduction about yourself.
2. Your LinkedIn, Threads, TikTok or other relevant social media account, if available.
3. One or two examples of content, marketing work or a project you are proud of.
4. Your preferred working arrangement and availability.
5. Your expected compensation, if applicable.
6. A short response to the following question:

If you had to introduce TraceChain to a Vietnamese food producer who has never heard of our product, what content would you create to make them interested?

Application email: admin@traceverified.com

Email subject: Application — B2B Growth, Content & Marketing Data Builder

Shortlisted candidates may be invited to complete a small paid practical task before agreeing on longer-term collaboration.

We look forward to hearing from people who want to learn, experiment and build something useful with us.